Does Recruiting Take Care of Everything?

Sometimes you hear that recruiting will fix things. Bring more people into your Network Marketing or MLM group and things will change. New people will bring new attitudes and MORE new people with new attitudes and that will grow the numbers of your group and your income along with it. That's what you're told oftentimes.

But, what if there are other problems with the company or group you joined? You will have to add more people to your organization if there are issues that turn people off beyond getting over the "stigma" of network marketing that you sometimes encounter.

One thing that you don't hear a lot of people talk about is...how fast do people drop out or become inactive or ineffective? The emphasis is usually on the positive, so "we don't talk about that" may be the feedback or attitude that you're getting.

All companies have an average drop out rate or they may phrase it as a "retention rate" to keep things positive. You might not know what it is. If you add 30 people to your group every month and within 4 months 27 are not active, is that acceptable? Is 21 inactive out of 30 acceptable? Is it fair to recruit people if you know there's a 70% chance they will be inactive in 4 months? What about 80% or 90% chance that they will be inactive? Is 50% ok? Four months is not a long time, yet people will quit a network marketing business in that time where they would have probably stayed with a store that they opened in that short amount of time.

Is this just human nature or are you recruiting from the wrong "market" of people?

What if you focused on serious people? That's a narrower market than "anyone I can get to join". Do you think in terms of markets? Many MLMers do not think in terms of markets.

I had a guy try to get me to join an online photo MLM. I told him that I could use Picasa or something free online. I also told him that I don't deal with photos that much. I know that lots of people take pictures all the time and share pictures over the internet all the time, but I'm not one of them. A couple times a year for me. I'm not part of the "target" market for that opportunity or even to be a customer for that opportunity. It took him a while to figure it out. The thing is, we knew each other from business networking and I haven't heard from him since he figured out I wasn't going to join him. How likely is it that I'm going to join him in something else when he contacts me a year and a half from now? He has let the relationship lag because I'm not buying from him. That doesn't feel good. Do you do that? Did someone teach you to not associate with people who won't join you or be your customer?

I'm not going to answer all these questions right now. I do think you need to answer them for yourself.

I am going to suggest a tactic that can help you in the long run IF you are willing to HONESTLY look to the long run.

Sign people up into something free so that those who are not truly serious RIGHT NOW can maintain a connection with "doing business" with you and join you in your main opportunity when they are truly ready and truly serious. Make this part of the way you do business. Teach your people to do the same.

Your upline may object, but that's mostly because of the way they have been trained. Most of them are not bad or intentionally deceptive people. They are trained in a certain way and they train you that way, but in this quickly changing world, you have to be prepared to modify your strategy.

Another thing that might not have occurred to you is this:

A deceptive guy trains someone new in MLM and trains him to train people in his group the same way. The new person is a little uncomfortable with what he's learning, but he is assured that he has to get beyond his comfort zone.

It is definitely true that you need to get beyond your current comfort zone in order to grow. You may call it stretching your comfort zone or growing the boundaries of your comfort zone or building a larger comfort zone or something else. There is nothing inherently wrong with getting out of your comfort zone in order to grow personally and professionally. Some people don't know how to sell and they need to learn how to sell. Years ago, I didn't know how to use the internet. I remember asking my roommate Robert, "Um, Robert, can you get me an email account?"

I have been using the internet for about a decade and 2 1/2 years ago I even taught myself how to blog using Blogger. I suggest you do the same. I have even learned how to speak in public comfortably by joining Toastmasters six years ago. I suggest you give them a try.

Back to the training from the deceptive guy. He knows that what he is teaching isn't true, but he's good at it. The new person does not realize what is happening. The new person learns the techniques well and believes them. He or she teaches others. She believes that what she is teaching is true so her people believe her, too. And they teach their people and so on...Yet those techniques don't work eventually. The first deceptive guy made a good deal of money or his upline did and he made a little. Is this what MLM or network marketing is? No!

Does this sometimes happen? Yes.

Would you like to avoid this scenario?

I suggest you read and listen and watch and learn. Be careful whose advice you take or lessons you learn. Don't close your mind, but stay alert. You CAN do it in the situation that's right for you. You really can.

I wish you the best.

I wish you a wonderful [be filled with wonder!] day!

Oh, remember what I said about joining something free. [Actually, I said you should have your people join something free, but I meant that you should join the free program first. This is also part of what I call using tools that MAKE money instead of using tools that COST money.]

Won't you join me?

In something free?

Have your people join you, too.

http://www.agloco.com/r/BBDH2039